Our Story
I grew up on a kibbutz in southern Israel, and from a young age, I was fascinated by fashion and design. The moment I realized this was my passion was when I was very little and opened an old drawer of my mother’s, finding scraps of fabric. I immediately began to imagine what pants I would sew from them. Every piece of fabric was an inspiration for a new creation, and every accessory took me to new places in my imagination.
All my life, I remember sewing clothes, making alterations, and it all started with trial and error using needle and thread, and later with my mother’s sewing machine.
Fast forward many years... At 24, after traveling, I moved to the Florentin neighborhood in Tel Aviv and worked as a hostess in a bar. I bought a sewing machine and began sewing clothes and bags for myself. Often, I would only wear what I made and wore them to the bar where I worked. Customers and friends who worked with me would compliment me on the items and ask where they were from. When I said I made them myself, they were amazed and placed orders with me, and thus my first sales began. Here, I realized that not only did I think they were beautiful, but other people did too, which was very flattering.
And from there, everything is history.
Early on, my husband Leroy joined the business, taking charge of digital marketing and the website. This gave us a significant boost; sometimes it's challenging, but honestly, it's fun ❤️
CHILLA is more than a brand. Beyond that, the atmosphere is familial, loving, and embracing. We offer honest and genuine advice to every customer. We truly love our customers and it’s most important to us that you are completely satisfied.
So, if you’re looking for a bag that combines contemporary fashion with values of sustainability and ethics, I invite you to shop on our website or drop by my store in Florentin.
Waiting for you with a smile,
Gil and the Chilla Team
OUR VALUES
Frenkel 27 st, Tel Aviv, Israel
OUR SHOP
After years of working in our studio in our small apartment in Tel Aviv, hosting clients and experiencing magical and intimate moments of connection with our customers, we decided to open a physical store in our favorite neighborhood in the world – Florentin.
In the store, you can see and try on all our items, receive service, consultation, attentive listening, and a lot of love.
All our products are packaged in the store and shipped to you. Come visit us; we'd love to see you!
Our opening hours:
Sun-Thurs: 10:00 AM – 7:00 PM
Fridays: 10:00 AM – 3:00 PM
Saturdays: Closed.
Do you have any questions?